Iruña-Pamplona. The Government of Navarre, through the Department of Migration Policies and Justice, presented this Wednesday its brand “Navarre in Colors – Nafarroa Koloretan,” a transversal brand that will identify all actions and campaigns related to intercultural coexistence in the Foral Community. The official presentation consisted of a video with the symbolic “digital,” discovery of the canvas with the brand that already appears on the façade of the General Directorate for Migration Policies in Pamplona.
Along with the “Navarre in Colors – Nafarroa Koloretan" logo, the entrance to the headquarters of the General Directorate has been labeled with its name in 10 languages. In addition to Spanish and Basque, it can also be read in Arabic, Chinese, Portuguese, French, English, Bulgarian, Romanian and Russian. The façade also includes the word "Diversity,” which is also translated into various languages.
Campaign Presentation
The General Director of Migration Policies, Patricia Ruiz de Irizar, has stressed that this brand is part of an awareness campaign that will be presented this Thursday. “We are going to remember that migrants are essential, for many reasons, in our community,” she said, explaining that the campaign symbolizes “the diversity of a land with different skin colors” and stressed that the image is “young and feminine, and this is not a coincidence. In the General Directorate of Migration Policies, we are clear that migration equates social, cultural, and economic wealth and that it is a factor of coexistence,” she concluded.
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