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The 'Euskal Herria Plaza' Shopping Center opened in the north of greater Buenos Aires with allusions to the Basque culture

03/03/2016

Facade of the Euskal Herria Plaza Shopping Center
Facade of the Euskal Herria Plaza Shopping Center

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The new shopping center, located at the entrance of the closed neighborhood, Laguna del Sol, Partido de Tigre, has 46 shops on three floors.  As the designers explain, “The name Euskal Herria evokes European plazas in France and Spain, where the people gather in the central plazas, places that function as a place of recreation, relaxation, and also supply.”  Euskal Herria Plaza is now open to the public and during the year will host various events to its clientele. 

Tigre, Argentina.  Although the project dates back to 2009, the Euskal Herria Plaza Shopping Center opened its doors to the public last December.  Located at Av. Escalada 1200, in Troncos del Talar, in El Tigre, Euskal Herria Plaza was added to the area’s “urban explosion” phenomenon, resulting in the emergence of numerous gated communities and private neighborhoods.  Its main objective is to provide services to area residents.

In regards to the building characteristics, according to its designers, “Euskal Herria Plaza intertwines three spaces: the plaza “Sendoa”, where you find banks and local suppliers can be found; the plaza “Vitoria,” the main plaza and the largest, that is 25 x 20, flanked by restaurant/bars that are slightly turned toward the north, and that also function venues for events and promotions.  Finally, the plaza “Indarra” includes books shops, clothing stores and food patios.  These patios are surrounded by a semi-covered pedestrian area that connects the entire promenade.”

The center has three floors and an underground garage with 150 spots, as well as outside parking.  “Every floor presents the locals with different styles, with the idea of satisfying the basic needs of the neighbors in the area.  Besides local offerings, they also hope to generate events so that the Euskal Herria really becomes a Plaza that invites and entertains,” according to Andrea Marini, in charge of public relations for the shopping center and her husband, Carlos Arhancet, both founders of the EuskalHerria Plaza as told to the Gallaretas newsletter.

Why Euskal Herria

In regards to its name, Euskal Herria, even if those in charge of the project have no direct relationship with the community, they do know that they are descendants of Basques from Iparralde.  That is why the construction “was designed according to the rhetoric that it was intended to achieve, i.e. the allusion to the Basque land, its squares and its idiosyncrasies.”

Even if the center is already operational, it is expected, in the coming months, that the entire premises will be open for commercial purposes, and once that happens, they will begin to hold various events.  The administration of the shopping center will publicize them on its Facebook page: Euskal Herria Plaza



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